A Moment of Truth for Sony in China After Black Myth: Wukong

The breakout success of Black Myth: Wukong reshaped Sony Group’s strategy in China, sparking an unprecedented surge in hardware sales and forcing headquarters to re-evaluate the market’s potential. A year after the blockbuster title’s debut, PlayStation China faces the challenge of turning a single cultural phenomenon into a sustainable console ecosystem. Facing a home market dominated by mobile games and developer hesitation over triple-A production, Sony Interactive Entertainment Shanghai President Tatsuo Eguchi outlines how the company leveraged global supply chains to capture demand and why he remains confident in China’s gaming talent.