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Tencent Fights for Attention Inside WeChat, Not With Another App

2026年10月29日 15:48 · 来自 钛媒体

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A WeChat mini program for short drama has drawn nearly 90 million weekly users in months, without a standalone download war. Tencent is answering ByteDance’s hit apps by plugging content and AI into existing habits—and defending margin while it does so.